The web project for Tecol Group is born in the context of a market internationalization process. The company operates since 2007 in the laying of fiber optics systems and infrastructures. The goal of the project, realized in 3 languages and 12 web domains, is to maximize the international online presence of the company through an advanced search engine optimization (SEO).

Redesign of the corporate image aimed at internationalisation and repositioning the company in the high-end segment. Review of the Industrial Design Made in Italy services offered to the public, creation of multilingual tools for online marketing and enhancement of distinctive elements such as awards, collaborations with leading research institutes, historical background and projects carried out. Launch of international business development operations through the employment of local export managers and the use of institutional channels offered by the chambers of commerce abroad.

Video production realized in Italian, English and French at the Department of Industrial Chemistry of the University of Genoa, in the context of an export management process of the laboratory equipment Real Life Tester, realized by the customer Ergo in collaboration with CNR (Consiglio Nazionale delle Ricerche) and University of Genoa. The video has technical and scientific target audience and features Prof. Paolo Piccardo, associate professor in metallurgy at the Universities of Genoa and Bordeaux and associate researcher at the CNR, as he explains the technical specifications of the equipment and illustrates the results obtained in a case study linked to a European research project on SOFC fuel cells.

The multilingual landing page has been designed to position the Real Life Tester laboratory equipment on the EMEA market. The contents are aimed at an audience with a technical and scientific background and are focused on highlighting distinctive elements such as its co-design with the CNR (Consiglio Nazionale delle Ricerche) and the University of Genoa, its use in some European research projects on SOFC fuel cells, the uniqueness of the equipment and its ability to measure in laboratory the changes in materials subjected to real operating conditions, even extreme ones.